Top 5 UX Strategies for Designing Intuitive and Accessible Mobile Apps
Discover the top 5 UX strategies for designing intuitive and accessible mobile apps. Elevate your app design skills and create delightful user experiences.
App Design… is a skill
As someone who’s been in the UX design world for quite some time now, I understand the challenges of crafting mobile apps that are intuitive, user-friendly, and accessible to everyone.
In this blog post, I’m sharing my top 5 tips for designing top-notch mobile apps, complete with real-life examples to help you apply these practices in your work.
No matter your experience level, these pointers will help you level up your mobile app designs and ensure a great experience for your users.
Without further ado, let’s dive in 👇
#1 Prioritize User-Centered Design (UCD)
The foundation of a successful mobile app is a deep understanding of its users.
Adopting a User-Centered Design (UCD) approach ensures that your app is designed with your target audience’s needs, preferences, and expectations in mind.
To implement UCD effectively, start by conducting thorough user research:
- Create personas
- Develop empathy maps
- Interview potential users
Gain insights into users’ goals, frustrations, and pain points. Use these insights to guide your design decisions and create a mobile app that addresses users’ needs effectively.
🔸 Example: If you find that your users are primarily looking for a quick way to find nearby restaurants. Ensure your app features a prominent search function with location-based results.
👉 Want to learn more about user research?
Get detailed step-by-step guides and templates on Interviews, Personas, Customer Journey Maps and more. Get instant access to UX Playbook.
#2 Simplify Navigation and Interactions
Aim for a mobile app that’s easy to navigate and interact with, even for first-time users.
One way to achieve this is by focusing on creating a clear and concise information architecture that organizes content into a logical hierarchy.
Another strategy is using familiar design patterns, such as tab bars for primary navigation or swipe gestures for browsing through image galleries.
Stick to consistent interaction patterns across your app to create a sense of familiarity
🔸 Making users feel comfortable and confident when using your app.
#3 Design for the “Fat Finger” Problem
Mobile devices often come with a unique set of challenges, including the “fat finger” problem.
Designing for this means ensuring that touch targets are large enough for users to tap accurately and comfortably.
🔸 Example: In a mobile banking app, make sure that buttons such as “Deposit Check” or “Transfer Funds” are large enough for users to tap without accidentally selecting the wrong option.
And don’t forget to leave enough space between touch targets to prevent errors and frustration.
#4 Optimize for Accessibility
Inclusive design is essential when crafting mobile apps. Your app should be usable by everyone, no matter their abilities.
This includes accommodating users with:
- Visual impairments
- Hearing difficulties
- Motor impairments
🔸 Example: For a mobile news app, make sure users can:
- Resize text for better readability
- Provide alternative text for images
- Ensure compatibility with screen readers
Also, design for users with motor impairments by including voice input options and gesture-based controls.
#5 Continuously Test, Iterate, and Improve Your Designs
We all know that Rome wasn’t built in a day, and neither is a perfect app design.
Continuous testing and iteration are crucial for creating the best possible user experience.
How to apply this:
- Collect user feedback on your app through usability testing and surveys.
- Analyze this feedback to pinpoint areas that need improvement.
- Make the necessary updates → re-test to confirm that your changes have had the desired effect.
- Embrace feedback → keep refining your designs to create an app that truly connects with your users.
Summary
To craft mobile apps that truly shine, it’s essential to focus on designing intuitive, user-friendly, and accessible experiences.
The 5 best practices to design the best app experience for your users are:
- Prioritizing UCD
- Embracing familiar and simple design patterns
- Addressing the “fat finger” issue
- Optimizing for accessibility
- Continually testing and tweaking
These five strategies have served me well in my UX design career, and I hope they’ll help you too.
Keep up the great work, and happy designing!
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Hey 👋 I’m Chris, the Founder of UX Playbook.
Here’s more about me:
👨🏫 I’m a Ex-Head of Design, with 10 years of experience in tech, building products & teams
🦄 I worked with Fortune 100s like Google, Nike, Coca Cola, 21st Century Fox, and startup unicorns
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🚀 I’ve been the founding designer for 8 startups
💸 I previously grew my own freelance one-person UX consultancy to $26,000/month then burnt out
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