The Ultimate Team Feedback Tool: Virtual Suggestion Box

By embracing feedback from UX designers, you create an environment that celebrates openness, collaboration, and continuous improvement.

Christopher Nguyen
5 min readAug 28, 2024
UX Team Feedback Tool: Virtual Suggestion Box

Transforming your UX leadership with the Virtual Suggestion Box

A magical box illustration

As a UX manager (or senior), you should understand the importance of fostering an environment where your team members can freely express their ideas, share their concerns, and provide valuable feedback.

However, the very nature of the workplace can unintentionally create barriers that hinder open communication.

💭 Picture this:

You’re leading a team of talented designers who are expected to be creative and think outside the box, yet they may feel confined within the four walls of their office.

This is where the Virtual Suggestion Box steps in, offering a safe and anonymous method for your team to communicate any message, pain points, or feedback they might be hesitant to discuss face-to-face.

This invaluable tool empowers your team to share their thoughts openly and honestly, ultimately propelling your UX management to new heights.

In its essence, a virtual suggestion box serves as an always-open gateway to capture the collective wisdom of your design team.

It provides an anonymous online survey or form where your team members can freely submit their ideas, suggestions, and concerns, without the fear of judgment or negative repercussions.

By removing the traditional barriers associated with in-person communication, this innovative solution creates a nurturing space where every team member’s voice can be heard.

The virtual suggestion box becomes a trusted ally for UX managers, enabling them to tap into the collective intelligence of their team and make informed decisions that drive impactful changes.

Let’s dive into the pros, cons, and processes of setting up a virtual suggestion 👇

Potential Pitfalls of Virtual Suggestions

1. No feedback:

When suggestions are left without any individual feedback, participants may feel disengaged and assume their ideas are not valued. This lack of feedback can lead to apathy and a decreased interest in providing further suggestions.

2. Committee-based decision-making:

In the review process, the originators of ideas are often not present to provide necessary details, and decisions are made by a committee based on their own judgments. This can result in ideas being evaluated solely on committee members’ perspectives, potentially overlooking valuable insights from the original contributors.

3. Low-quality ideas:

Without a sense of ownership, participants may submit many random or poorly thought-out suggestions, leading to frustration among committee members who have to sift through them. This fatigue can diminish the overall quality of ideas being considered.

4. Slow implementation process:

If only a minimal percentage of suggestions are implemented at the end of a lengthy review process, and the implementation itself is time-consuming, it can discourage participants from continuing to submit suggestions.

To avoid these pitfalls, consider the following tips:

  • Provide timely and individual feedback: Ensure that every participant receives feedback or acknowledgment for their suggestions. This shows that their contributions are valued and encourages further engagement.
  • Involve idea originators: Whenever possible, include the originators of ideas in the review process to provide additional context and clarify their suggestions. This helps avoid misinterpretations and enhances the decision-making process.
  • Encourage quality over quantity: Promote the importance of well-thought-out suggestions by setting clear guidelines and expectations. Emphasize the value of meaningful contributions to increase the overall quality of ideas submitted.
  • Streamline implementation: Strive to implement a reasonable number of suggestions within a reasonable timeframe. Avoid an excessively lengthy review process that may discourage participation. Communicate progress and outcomes to participants, reinforcing the impact of their contributions.

How to set it up

The process of setting up a virtual suggestion box is relatively simple. Here are the steps:

1. Find a tool:

Choose a user-friendly survey tool that integrates seamlessly with your design team’s existing workflow. Consider options such as Typeform, Tally.so, Survey Monkey, or Google Forms.

2. Set expectations:

Clearly communicate to your designers that the focus will be on constructive, results-oriented suggestions. Specify the level of detail and preferred format for their submissions.

3. Reviewing suggestions:

Establish a working group, if possible, to review and evaluate the suggestions. It’s important to include designers from different levels within your team to ensure diverse perspectives. Remember, every suggestion should receive a response or acknowledgment.

4. Tracking systems:

Implement a visual tracking system to manage and monitor the progress of suggestions. Regularly request ideas and suggestions from employees to maintain engagement and participation.

5. Communicate wins:

Celebrate and share success stories resulting from the implementation of suggestions. Recognize and highlight the impact of valuable ideas to reinforce the value of the virtual suggestion box and encourage ongoing participation.

By following these steps, you can streamline the process of setting up and managing a virtual suggestion box, creating an environment that fosters open communication, collaboration, and continuous improvement within your UX management practice.

Key takeaways

So why is the virtual suggestion box such a game-changer for UX managers?

First and foremost, it offers an inclusive platform that encourages participation from all team members, regardless of their personality type or level of assertiveness. In an industry where introverts and extroverts coexist, this tool provides a level playing field, ensuring everyone has an equal opportunity to contribute and be heard.

Moreover, the anonymity factor of the virtual suggestion box removes any potential bias or hierarchy, allowing ideas to be evaluated solely on their merit. This fosters a culture of psychological safety, where team members feel comfortable sharing candid feedback and highlighting areas for improvement.

In the ever-evolving landscape of UX management, the virtual suggestion box emerges as a vital resource to harness the untapped potential of your team.

By embracing virtual suggestions, you create an environment that celebrates openness, collaboration, and continuous improvement.

However, it’s important to encourage constructive input that will be beneficial to both the employees and the company as a whole.

Let your employees use their voices and foster a culture of collaboration and innovation through the virtual suggestion box.

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Hey 👋 I’m Chris, the Founder of UX Playbook.

Here’s more about me:

👨‍🏫 I’m a Ex-Head of Design, with 10 years of experience in tech, building products & teams

🦄 I worked with Fortune 100s like Google, Nike, Coca Cola, 21st Century Fox, and startup unicorns

👨‍👩‍👧‍👦 I’ve built a community of over 62,000 designers

🤝 I’ve supported over 11,000 designers with my free UX resources, blog posts, and mentorship

🚀 I’ve been the founding designer for 8 startups

💸 I previously grew my own freelance one-person UX consultancy to $26,000/month then burnt out

Want more from me? Follow me on LinkedIn.

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Christopher Nguyen
Christopher Nguyen

Written by Christopher Nguyen

I help UX designers go from Fuzziness to Focused to Freedom

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